Panos Pagonis

Client:

United24 | The initiative of the President of the Ukraine

Voices of children / Vostok SOS / Nova Ukraine

BACKGROUND:

February 24th 2023 marks a grim milestone — one year anniversary since Russia’s illegal full-scale invasion of Ukraine. Yet miss-truth and Russian denials persist, while a ‘news weariness’ grows in parts of the world too.

IDEA:

One of the biggest weapons of war will always be The Truth. So, to mark one year since the terror began we launched The Undeniable Street View. A website for anyone around the world to come see for themselves the undeniable truth of a crime that has and is still being inflicted on the people of Ukraine by Russia.

The first ever war zone shown in Street View, people can walk the neighbourhoods of 6 Ukrainian cities that have found themselves on the front line of an illegal invasion and bear witness to the Russian targeting of civilian infrastructure up close. A special feature of the site allows visitors to toggle between what these neighbourhoods used to look like before the full-scale invasion, and how they look now.

Awards:

One Show Awards • Experiential & Immersive / Events Virtual - The Undeniable Street View - Gold

D&AD • Digital Design / Digital Experiences - The Undeniable Street View - Graphite Pencil

Cannes Lions • Design / UX, UI & Journey Design - United24 | The Undeniable Street View - Bronze

D&AD • Experiential / Community Activations - The Undeniable Street View - Wood Pencil

D&AD • Media / Direct - The Undeniable Street View - Wood Pencil

One Show Awards • Direct Marketing / Digital and Online - Website & Mobile - The Undeniable Street View - Bronze

Dubai Lynx • PR / Crisis Communications & Issue Management Excellence: PR Craft - United24 | The Undeniable Street View - Silver

Cannes Lions • Direct / Excellence in Direct - United24 | The Undeniable Street View - Shortlist

Cannes Lions • Direct / Not-for-profit / Charity / Government - United24 | The Undeniable Street View - Shortlist

Cannes Lions • Brand Experience & Activation / Not-for-profit / Charity / Government - United24 | The Undeniable Street View - Shortlist

Cannes Lions • PR / Use of Technology - United24 | The Undeniable Street View - Shortlist

One Show Awards • Design / Digital Design - The Undeniable Street View - Merit

One Show Awards • Experiential & Immersive / Innovation in Experiential - The Undeniable Street View - Merit

One Show Awards • Interactive, Online & Mobile / Websites - Desktop & Responsive - The Undeniable Street View - Merit

One Show Awards • Public Relations / Digital & Online - The Undeniable Street View - Merit

One Show Awards • Public Relations / Brand Partnerships - The Undeniable Street View - Merit

One Show Awards • Public Relations / Innovation in Public Relations - The Undeniable Street View - Merit

Awarded from President of the Ukraine Volodymyr Zelenskyy for supporting the nation in the war - The Undeniable Street View

D&AD • Experiential / Use of Technology - The Undeniable Street View - Shortlist

D&AD • PR / Digital & Social - The Undeniable Street View - Shortlist

D&AD • PR / Reactive Response - The Undeniable Street View - Shortlist

One Show Awards • Direct Marketing / Brand Partnerships - The Undeniable Street View - Shortlist

One Show Awards • Direct Marketing / Craft - Use of Technology - The Undeniable Street View - Shortlist

One Show Awards • Direct Marketing / Innovation in Direct Marketing - The Undeniable Street View - Shortlist

One Show Awards • Interactive & Mobile Craft / UX UI - Interface Design - The Undeniable Street View - Shortlist

One Show Awards • Interactive & Mobile Craft / Use of Technology - The Undeniable Street View - Shortlist

One Show Awards • Interactive & Mobile Craft / Innovation in Interactive & Mobile Craft - The Undeniable Street View - Shortlist

One Show Awards • Interactive, Online & Mobile / Brand Partnerships - The Undeniable Street View - Shortlist

One Show Awards • Interactive, Online & Mobile / Innovation in Interactive, Online & Mobile - The Undeniable Street View - Shortlist

Dubai Lynx • Design / Digital & Interactive Design Digital & Interactive Design - United24 | The Undeniable Street View - Shortlist

Dubai Lynx • Digital / Not-for-profit / Charity / Government Digital: Sectors - United24 | The Undeniable Street View - Shortlist

Dubai Lynx • Digital / Websites, Apps & Games Use of Digital - United24 | The Undeniable Street View - Shortlist

Best Ads on TV • United24 | The Undeniable Street View - Interactive Ad of the Week

Publicity:

The Drum | Ad of the Week

Lbbo | Work of the Week

Best Ads on Tv | Best interactive ad of the Week

The Drum | A Google Street View replica shows the devastating impact of war in Ukraine

AdWeek | Ukraine's Street View Site Shows the World the Impact of War

Lbbo | World-First Interactive Website Documents the True Destruction of Ukraine

DesignTaxi | Walk Through War-Torn Ukraine In First Interactive Street View Of Wreckage

Shots | Revealing the war-ravaged streets of Ukraine

Creative Review | The Undeniable Street View exposes the destruction in Ukraine

Muse by Clio | Undeniable Street View' Shows Heartbreaking Impact of Russia's War on Ukraine

Ad Age | Anniversary of Russia’s invasion of Ukraine marked with outreach campaigns

I News | ‘The world must see this:’ Ukraine street view project allows people to immerse themselves in Russia war

The Independent | Immersive website lets people walk Ukraine’s war-torn streetsImmersive website lets people walk Ukraine’s war-torn streets

Best Innovative Marketing | Ad forum

Credits:

CCO: Fadi Yaish

ECD: Jamie Kennaway

ECTD: Diogo Borges

Associate Creative Director: Panos Pagonis

Associate Creative Director: Gabriel Gavalheiro

Photographer: Mykola Omelchenko (WAR UP CLOSE)

SOCIAL CAUSE DIGITAL VIDEO

Client:

Mondelez International

Product:

Lacta Chocolate

Overview:

A rise in domestic violence cases in 2021 in Greece, has stunned the nation, especially after 13 brutal femicides have been reported in media. Many of these murders have been called "love" crimes. Mondelez's Lacta, a chocolate brand that for years has been telling love stories in the form of Branded Entertainment films, chose to produce a short film that shows what a love story is not.

The 4-minute film titled "Don't ever leave me", directed by acclaimed Greek director Argyris Papadimitropoulos (Suntan, Monday), stars two young actors in what begins as a cliché love story but soon takes a darker turn into an abusive, toxic relationship. The film ends with a warning to women to be on the lookout for the telling signs of psychological and physical abuse, providing further information in cooperation with “Diotima”, an NGO devoted to Gender Rights and Equality.

The campaign on Social Media has instantly gone viral, trending on both Twitter and YouTube, with all major media outlets in the country reporting on it, causing a big discussion, ahead of this Thursday's November 25, International Day for the Elimination of Violence Against Women.

Awards:

CANNES Lions • Lions for good / Glass: The Lion For Change - Lacta | Don’t Ever Leave Me - Gold

D&AD • Casting / Performance - Lacta | Don’t Ever Leave Me - Graphite Pencil

The Webby Awards • Video / Corporate Social Responsibility - Lacta | Don’t Ever Leave Me - People's Voice Winner

Effie Awards Hellas • Lacta \ Don’t Ever Leave Me - Grand Effie

CANNES Lions • Entertainment / Talent - Lacta | Don’t Ever Leave Me - Shortlist

CANNES Lions • Film Craft / Direction - Lacta | Don’t Ever Leave Me - Shortlist

D&AD • Entertainment / Scripted Long Form - Lacta | Don’t Ever Leave Me - Shortlist

D&AD • PR / Entertainment - Lacta | Don’t Ever Leave Me - Shortlist

Effie Awards Europe • Best of Europe / Positive Change - Lacta \ Don’t Ever Leave Me - Gold

Effie Awards Europe • Best of Europe / Media Strategy & Idea - Lacta \ Don’t Ever Leave Me - Silver

Best of Ogilvy 2022 • Glass - Lacta | Don’t Ever Leave Me - In the Book

The Webby Awards • Video / Public Service & Activism - Lacta | Don’t Ever Leave Me - Honoree

LIA Awards • Branded Entertainment - Lacta | Don’t Ever Leave Me - Silver

LIA Awards • Production & Post Production - Lacta | Don’t Ever Leave Me - Silver

LIA Awards • On Line Film - Lacta | Don’t Ever Leave Me - Bronze

One Show Awards • Cultural Driver - Lacta | Don’t Ever Leave Me - Shortlist

One Show Awards • BEC / Long Form Video - Lacta | Don’t Ever Leave Me - Shortlist

One Show Awards • Online only video / Single - Lacta | Don’t Ever Leave Me - Shortlist

One Show Awards • Moving Image Craft / Casting - Lacta | Don’t Ever Leave Me - Shortlist

One Show Awards • Moving Image Craft / Writing - Lacta | Don’t Ever Leave Me - Shortlist

LIA Awards • Branded Entertainment - Lacta | Don’t Ever Leave Me - Finalist

Effie Awards Hellas • BEC - Lacta | Don’t Ever Leave Me - Gold

Effie Awards Hellas • Social Good: Brands - Lacta | Don’t Ever Leave Me - Gold

WARC • Effective 100 - Lacta | Don’t Ever Leave Me - Ranked #38

The Sabre Awards Innovation • Best in Broadcast Media - Lacta | Don’t Ever Leave Me - Certificate of Excellence

The Sabre Awards • Geographic / Mediterranean - Lacta | Don’t Ever Leave Me - Shortlist

Effie Awards Hellas • Social Media - Lacta | Don’t Ever Leave Me - Shortlist

Short Shorts Film Festival & Asia 2022 - Lacta | Don’t Ever Leave Me - Shortlist

Best Ads on TV • Lacta | Don’t Ever Leave Me - Ad of the Week

Ad Forum - Lacta | Don’t Ever Leave Me - Ad of the Day

No 1 trending video on YouTube for 10 days

Publicity:

ADWEEK | Why Brands Are Breaking the Silence Around Domestic Abuse

ADWEEK | This Chocolate Brand’s Shocking Film About Domestic Violence Has Gone Viral

AdAge | Editor's Pick

The Drum | Ads of the Week

The Drum | Ad of the Day

LBBOnline | Ogilvy's Cannes Contenders 2022

Contagious

Wpp

The Drum

Ad Forum | Ad of the Day

MUSE by Clio

Design Taxi

Ads Of The World | Editor's Pick

LBBOnline

Best Ads on TV

Marketing Directo

ERT News

Madame Figaro

Marie Claire

Eleftheros Typos

SKAI

DAVID Reviews

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

Senior Copywriter: Daphne Martinou

Senior Art Director: Panos Pagonis

Art Director: Vassiliki Christopoulou

Director: Argyris Papadimitropoulos

Integrated

Client:

Wikifarmer

The Idea:

In Greece, over 50,000 weddings take place every year, each featuring the cherished tradition of throwing rice to newlyweds to symbolize prosperity and fertility. However, this practice leads to hundreds of tons of edible rice being wasted while Greek rice producers struggle to meet consumer demand. Recognizing this contradiction, McCann Worldgroup Greece in collaboration with Wikifarmer and the Primary Agricultural Cooperative of Chalastra, introduces The Wedding Rice – a sustainable alternative that gives new purpose to rice that would otherwise be discarded. Instead of that, this rice is repurposed specifically for wedding tosses, offering a cost-effective solution that benefits both farmers and the environment. Available at an exclusive price through Wikifarmer’s platform, this initiative ensures that every grain of rice serves a greater purpose—reducing food waste, supporting local agriculture, and making a beloved tradition more sustainable. With The Wedding Rice, a simple act transforms into a meaningful impact, proving that creative-thinking and tradition can go hand in hand. 

Credits:

CCO - Catalin Dobre

Creative Director - Panos Pagonis

Art Director - Michalis Alexiou

Copywriter - Eleni Perperidou

Copywriter - Despina Karakosta

Copywriter - Hara Moisiadou

Art Director - Vivian Kalomoiri

Art Director - Konstantinos Tsagkakos

ECD - Aleka Papadia

Publicity:

LBB | McCann Worldgroup Greece Unveils the First Rice Made Exclusively for Weddings

AdAge | 16 creative campaigns to know about today

DesignBoom

Shots | Wikifarmer's grainy wedding day

CNN

The Stable | Non-edible rice makes a Greek wedding tradition sustainable

Kathimerini

Ad Forum

Portfolio Lovers

MARKETEER

Reason Why

YouMark

Mercado Negro

Athens Voice

Huffington Post

SOCIAL POST

Our work took off and was published in Ogilvy's global accounts as well as multiple advertising and marketing focused pages with millions of followers.

Client:

IKEA

The Idea:

Bernie Sanders’ simple and practical inauguration look became an instant meme. And since our client IKEA is the simple and practical expert, we had to get on board. Thus creating a meme about how to get the Bernie look in two simple steps (and for only 10,98 euros).

Key Message:

Get The Look

Awards:

Cannes Lions • Social & Influencer/Real Time response - Shortlist

Clio Awards • Social Media/Social Post - IKEA | Get The Look - Silver

One Show Awards • Social Post/Real Time response - Merit

LIA Awards • Best Use of Real Time Advertising • IKEA | Get The Look - Shortlist

LIA Awards • Social Media Post • IKEA | Get The Look - Shortlist

The Sabre Awards • Industry sectors / Home & Furniture - IKEA | Get The Look - Winner

Effie Awards Hellas • Low Budget - IKEA | Get The Look - Bronze

Effie Awards Hellas • Social Media - IKEA | Get The Look - Shortlist

Best of Ogilvy 2021 • In the Book

Luerzers Archive • Ad Of The Week - 3/21

Luerzers Archive • Issue 05/-06 2020

Best Ads on Tv • Ad of the Week

ERMIS AWARDS • 1 Gold Award

ERMIS AWARDS • 1 Silver Award

ERMIS AWARDS • 1 Bronze Award

Credits:

Chief Creative Officer - Panos Sambrakos

Creative Director - Katerina Androuli

Senior Copywriter - Daphne Martinou

Senior Art Director - Panos Pagonis

Publicity:

Lürzer's Archive: Ad of the Week

Design Taxi: IKEA Shows You How To Recreate The Bernie Sanders Look From That Meme

The 3 Best Marketing Moments of January

Linked In Pulse Week: Social Media January

Culture Pub: "Obtenez le look". IKEA Grèce rebondit sur le "phénomène" Bernie Sanders.

Adweek

Brilliant Ads: Well done IKEA launching the Bernie chair

Ikea Greece (via agency Ogilvy Greece) got in on the Bernie action.

Campaign: IKEA nasil bernie sanders

Mercado Negro: IKEA Meme

IKEA convierte a Bernie Sanders en un meme

Best Ads on TV: AD of the Week

The Drum: Best Ads of the Week

Campaign Brrief: Bernie Sanders look stars in humorous topical Ikea ad.

The Drum: IKEA muscles the bernie sanders meme

Marketing Magicians

How To Go Viral On Social Media

12 Awesome Content Marketing Examples for 2022

Meme Marketing

Durex’s late-night respond to IKEA

Client:

Durex

The Idea:

When IKEA launched their clever late-night campaign, texting customers “u up?” and offering discounts on mattresses to those who responded, we saw the perfect opportunity to remind everyone that sometimes being “up” is a good thing—especially when it comes to keeping things interesting.

Right as IKEA sent their message, we playfully flipped it back on them, replying with “u up?” ourselves. The next morning, IKEA responded with “how was your sleep?”—and, of course, we couldn’t resist having the last word. Our response? “Sleep? Nah… We were busy keeping people up. 😉”

Credits:

ECD - Aleka Papadia

Creative Director - Panos Pagonis

Copywriters - Hara Moisiadou, Despina Karakosta, Eleni Perperidou

Art Directors- Michalis Alexiou, Konstantinos Tsagkakos, Vivian Kalomoiri

Publicity:

Ad Age | Editor’s Pick & Ad of the Day

LBB" | Durex’s Playful Clapback to IKEA Flips the Script for Late-Night Marketing

Campaign | Now Durex has slid into IKEA’s ‘U up?’ DM campaign

Design Taxi | Durex flips IKEA's late-night 'u up?' campaign with a cheeky punchline

Marketing-Interactive | Durex spices up IKEA's 'U Up?' campaign with a cheeky twist

The Stable | McCann Worldgroup Athens: Durex gets in on IKEA’s “u up?” moment

Clube De criacao | Durex brinca com campanha da Ikea

Ad Latina | 10 creative campaigns to watch today

PRINT / OOH

Client:

Hyundai

The Idea:

According to a 2022 report by the Greek Ministry of Infrastructure and Transport, potholes are a widespread issue, particularly on local and regional roads that receive less frequent maintenance compared to national highways. In urban areas, approximately 30% of streets reportedly suffer from potholes and other surface damage, with the extent varying based on the local municipality’s budget and maintenance frequency. With the Hyundai SANTA FE, you have a car designed for both city streets and off-road retreats, a reliable companion for worry-free rides.

Credits:

Creative Director - Panos Pagonis

Art Director - Michalis Alexiou

Copywriter - Eleni Perperidou

Copywriter - Despina Karakosta

Art Director - Konstantinos Tsagkakos

Art Director - Vivian Kalomoiri

ECD - Aleka Papadia

Publicity:

LBB | Hyundai and McCann Worldgroup Greece Take Us Through Cities and Mountains, Without Stress

Lürzer's Archive

The Stable | McCann Athens & Hyundai: Greece’s problem roads humorously highlight Santa Fe’s capabilities

ADFORUM

Ads Of The World

Best Ads On TV | Best Print of the Week

Portfolio Lovers

Ads of the Week

Gluten Free Santa

INTEGRATED

With over 400 million people worldwide affected by gluten intolerance, including many celebrities, we realized the most iconic figure of all might be silently struggling too—Santa Claus.

By identifying common symptoms like rosacea, pale skin, bloating, and swelling, we wrote a letter to Santa, encouraging him to try a gluten-free lifestyle and see how much better he could feel. Through this campaign, we’re raising awareness about gluten sensitivity while reminding everyone to make the holidays inclusive with gluten-free treats.

At Dr. Schär, we believe everyone—Santa included—deserves a joyful, healthy, and gluten-free holiday season!

Credits:

Executive Creative Director - Aleka Papadia

Creative Director - Panos Pagonis

Art Director - Michalis Alexiou

Art Director - Konstantinos Tsagkakos

Art Director - Vivian Kalomoiri

Copywriter - Despina Karakosta

Copywriter - Eleni Perperidou

Motion Designer - Spiros Raptis

Publicity:

Best Festive Ads | Ad Forum

LBBO | Dr. Schär Believes Everyone (Santa Included) Deserves a Joyful, Healthy Holiday Season

The Stable | It’s about those cookies for Santa

AOTW Highlighted Holiday Ads

Nowy Marketing

MMR

Merca 2.0

Reason Why

Best Ads On Tv

Latin Spots

IASO CHECK-UPS

Print Ad

Client:
Iaso Children’s Hospital

Client:

Kids are full of excitement and they constantly think about new activities they want to try.

But in order to be ready and safe to do so, parents need to be sure that their kids are in good physical condition, through IASO's Child Check-up Programs.

Caption:

EVERY DAY CHILDREN THINK OF THOUSANDS OF THINGS THEY WANT TO TRY. THINK THE ONE THA WILL PREPARE THEM TO DO SO.

NEW CHECK-UPS FOR CHILDREN

Awards:

ERMIS AWARDS - Print - Craft - Gold

ERMIS AWARDS - Print Ad - Silver

ERMIS AWARDS - Print Ad Series - Bronze

Luerzers Archive - Published on issue 6/2019

EBGE - Illustration for Advertising - Finalist

Best Ads on TV - Print Ad of the Week

Publicity:

Luerzers Archive 6/2019

Ogilvy’s global social media platforms

Adeevee.com

Ads of the World

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

ACD: Katerina Dimitrakopoulou

Senior Art Director: Panos Pagonis

Art Director: Vassiliki Christopoulou

Illustrator: Dreyk The Pirate

TVC

Client:

mondelez international

Product:

Lacta Chocolate

The Idea:

In Greece, a country still not open to diversity, Lacta, a chocolate brand synonymous with love, asked viewers to look beyond stereotypes and see love, with a new TV campaign that launched just in time for Valentine’s Day.

The 2-minute ad starts with a series of scenes where couples that look “different,” are victims of bigotry, bullying, hate, and violence. As they arrive to see family and friends, the reactions they receive prove that many among us still can’t see past stereotypes.

But, as the lyrics of the song “Everybody’s Gotta Learn Sometime,” that is playing, suggest, once viewers change their hearts and look around them, they can see that things aren’t what they first appear. It is the viewer’s perception, based on stereotypes that misguide them. Once you look past those stereotypes, you’ll see all scenes are, in fact, full of love.

The film went viral and reached #3 of trending videos on YouTube, starting a heated discussion on Social Media in Greece, about diversity and acceptance of all types of love.

Awards:

ERMIS AWARDS • 1 Gold Awards

ERMIS AWARDS • 3 Bronze Awards

Lürzer's Archive - Issue 03+04 / 2021 - Lacta - See The Love / Film

Shots • Lacta / See The Love published on 14th February 2020

No 1 on YouTube's Ads Leaderboard, Greece 2020

Mondelez European Excelence Awards - Inclusive Marketing - Silver

Mondelez European Excelence Awards - Purpose Driven - Bronze

Publicity:

Lacta's sweetness helps See The Love

Ogilvy's Global Site

YouTube Ads Leaderboard 2020

Ads of the World - Valentines Highlighted Collection

Lacta: Πίσω από τις κάμερες της διαφήμισης που «γλύκανε» τα social media

Ogilvy.gr

Ad forum.com

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

ACD: Katerina Dimitrakopoulou

Senior Art Director: Panos Pagonis

Art Director: Vassiliki Christopoulou

Director: Salsa

REAL TIME

RESPONSE POST

Client:

Durex

The Idea:

On 15/02/2024, Greece became the first Christian Orthodox country to recognize equality in civil marriage after receiving 175 positive votes from the Greek parliament. These significant news, which come after years of discussions and heated debates, mark not only a 'first' for the European country but also for the global Orthodox community.

Durex is the first brand to respond and publicly declare feeling proud of this landmark victory for human rights which reflects “today’s Greece - a progressive, and democratic country, passionately committed to European values,”.

In times like these, one should indeed feel proud to be the first to make some noise.Credits:

ECD - Aleka Papadia

Creative Director - Panos Pagonis

Copywriter - Despina Karakosta

Art Director - Michalis Alexiou

Art Director - Konstantinos Tsagkakos

Publicity:

https://www.bestadsontv.com/ad/158732/Durex-Proud-Yes

PRINT

Client:

A Little Shelter

The Idea:

Every animal should have an address on the map, but an address that corresponds to a home, not a landfill. In Greece, the sad truth is closer to the latter. An estimated 760,500 dogs and 2.07 million cats currently call the Greek streets home.

A Little Shelter, an Athenian animal shelter that has long advocated for responsible adoption, urges Greek society to recognize that adoption is the only option. Through the campaign “Real Street Dogs”, the NGO aims to open our eyes to the problem of strays in Greece—a real problem captured through real snapshots, from Google Street View.

Awards:

Ermis Awards 2x Shortlist

Publicity::

The Drum

LBB | This Emotive Campaign Spotlights Stray Dog Crisis with Real Images Captured via Google Street View

The Stable | Google Street View gives Greece’s stray animals a platform for their cause

Best Ads on TV | Top 6 of the week | Print

Best Ads on TV | Top 6 of the week | Interactive

The AdCopia

Good Ads Matter

Credits:

Executive Creative Director: Aleka Papadia

Creative Director: Panos Pagonis

Art Director: Michalis Alexiou

Art Director: Konstantinos Tsagkakos

Art Director: Vivian Kalomoiri

Copywriter: Despina Karakosta

Copywriter: Eleni Perperidou

Wonderful World

360 Campaign

Client:

Coca Cola HBC

Product:

Amita

Overview:

Nature, with its immense power, has inspired people from the beginning of time, and Amita, Greece’s leading juice brand, is no stranger to this concept. Today, however, society is estimated to spend 83% of our lifetime disconnected from the natural world—the same world we bring into our homes, our textiles, our stories, and our dreams, and the same world that ultimately fuels our mental health.

This simple fact led Amita to redefine its positioning as a brand and embrace a bigger purpose: to invite humanity to uncover the world outside and savor every moment in nature. Using a world-famous song that raises everyone’s spirits, the brand juxtaposes its lyrics to snapshots of modern life. But this is not a sad story—the “happy ending” is clear as daylight, and it’s right outside our doorstep.

Awards:

Ermis Awards 4x Shortlist

Publicity:

Shots Selected on August | Think outside the (juice) box

Ad Forum | Best beverages ads this month

Credits:

ECD: Aleka Papadia

Creative Director: Panos Pagonis

Copywriter: Despina Karakosta

Senior Art Director: Panos Pagonis

Art Director: Michalis Alexiou, Konstantinos Tsagkakos, Vivian Kalomoiri

Director: Danny & Loco

Dop: Johny Georgiou

PRINT AD

Client:

CLR Mold & Mildew Remover

The Idea:

The Moldy Whopper was a brilliant idea that won hundreds of awards. The idea showing the decomposition of the Whopper because of it’s natural ingredients in 34 days. Hold on. What about the mold that remained on the pedestal after all those days? Is it even possible to get that thing clean again?! Relax. The answer is YES. The CLR Mold & Mildew Remover presents: The beauty of foaming action mold remover.

Key Message:

The Beauty of Foaming Action Mold Remover

Awards:

The Drum - Chip Shop Awards • Best Vandalism Of Existing Ad - Unmoldy The Whopper - Chip Award

Credits:

Senior Art Director - Panos Pagonis

Senior Creative - Magnus Mynderup-Bjørnshave

Publicity:

Chip Shop Awards

The Drum

360 CAMPAIGN

Client:

COSMOTE

Product:

What’s Up

Overview:

Whatsupia, doesn’t simply introduce a new telco service, but a whole new country as well! Whatsupia, is the country of free data, a magical place where only students live, and it is located in every university campus.

Whatsupia has everything a normal country has. It’s own traditional dances and costumes, it’s own language and it’s own heroes. But, most importantly, it has free data for all and that’s what its citizens love it for.

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

ACD: Daphne Martinou

ACD: Panos Pagonis

Art Director: Vassiliki Christopoulou

Copywriter: Athena Styllou

Director: Grigoris Rentis

Post Production: Zanad

Photographer: Panos Davios

Client:

National Bank of Greece

BACKGROUND:

Studies show that 91% of Gen Z is stressed, with finances being one of the top three culprits. To counter this, 83% of this demographic consumes relaxing content online. So why do ads continue treating money management as inherently stressful, adding to this anxiety?

IDEA:

The National Bank of Greece, country’s most trusted bank, decided to take action—and they knew that easing this stress required more than just a respected name. That’s why NBG launched NEXT, the first youth-oriented, stress-free banking app. The product was introduced through a digital-first campaign featuring ultra-relaxed characters in absurdly chill settings, topped off with a calming, ASMR-ish voiceover that dispels money fears and makes room for money fantasies.

AWARDS:

Golden Drum • Film - Online Film Series - Stress Free Banking - Bronze

Publicity:

LBBO | The National Bank of Greece Eases Gen Z’s Financial Stress with ASMR-ish Campaign

https://www.adforum.com/creative-work/ad/player/34699962/pebble/next

Credits:

ECD: Aleka Papadia

Creative Direcor: Panos Pagonis

Art Directors: Micalis Alexiou, Konstantinos Tsagkakos, Vivian Kalomoiri

Copywriters: Despina Karakosta, Eleni Perperidou

Strategic Planners: Venia Koronidi, Isavella Kritsali

TVC

Client:

A Little Shelter

View hi-res

Tweet

Top 6: January 10th 2024

Christmas is a time when many of us think about making our loved ones happy with gifts, and often the idea of adopting a pet seems like the perfect surprise. However, it's important to remember that pets are not just objects, but living beings that require constant care and love.

Adopting a pet is a significant commitment that we should carefully consider. It requires time, resources, and responsibility to ensure their well-being. That's why this Christmas, A Little Shelter, a Greek animal shelter, encourages us to think carefully before deciding to gift a pet.

Publicity::

Best Ads on TV | Top 6 of the week

Luerzers Archive Issue 01/24

Credits:

Executive Creative Director: Aleka Papadia

Creative Director: Panos Pagonis

Art Director: Michalis Alexiou

Art Director: Konstantinos Tsagkakos

Copywriter: Despina Karakosta

Branded Documentary

Client: Cosmote

To showcase the impact of COSMOTE’s support of Educational Robotics in Greece during the last six years, we created a feature-length Branded Documentary and an integrated campaign around it.

“The Real Robokids” follows the six teams that represented Greece at the 2019 WRO held in Hungary. It chronicles their preparation in Greece along with their teachers and families. It then documents every moment of their attempt to win with unprecedented coverage of the games, up until their final triumph that brought Greece in the first place in the number of medals, along only with Russia.

Awards:

CANNES Lions • Entertainment Lions / Non-fiction Film: Over 30 minutes - Cosmote | The Real Robokids - Silver

CANNES Lions • Entertainment Lions / Sports: Content - Cosmote | The Real Robokids - Shortlist

Best of Ogilvy 2021 • In the Book

ERMIS Awards • Grand Ermis BEC

ERMIS Awards • 1 Gold Award

Publicity:

https://www.thinkwithgoogle.com/intl/en-cee/marketing-strategies/video/youtube-ads-leaderboard-greece-2020/

https://www.cnn.gr/tech/story/205434/the-real-robokids-aytoi-einai-oi-iroes-tis-ekpaideytikis-rompotikis-poy-sikosan-tin-ellada-psila

http://globalsustain.org/en/story/15004

https://popaganda.gr/life/cosmote-the-real-robokids/

https://www.lifo.gr/now/tech-science/ta-real-robokids-katektisan-tin-olympiada-ekpaideytikis-rompotikis

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

Senior Art Director: Panos Pagonis

Senior Art Director: Gert Tzafa

Director: Leonidas Panonides

Print Ad

Client:

Iaso Breast Cancer Center

Brief:

Create a strong visual for Breast Cancer Awareness Month urging women to never skip self examination and mammograms, as early detection of breast cancer makes it treatable by 97%.

Awards:

Luerzers Archive - Issue 01+02 / 2021

Publicity:

Luerzers Archive

Adeevee

Ads of the World

Ad forum

Best ads on tv

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

Senior Copywriter: Daphne Martinou

Senior Art Director: Panos Pagonis

Art Director: Vassiliki Christopoulou

Photographer: Kostis Sohoritis

360 Campaign

Client:
Amnesty International & Oxfam

Overview:

In the midst of the worst financial crisis a modern country has ever faced, how do you remind Greeks their solidarity to refugees is now more important than ever?

In 2015 Greece was facing a huge humanitarian crisis on top of its significant financial challenges. The Greek islands, previously flooding with tourists, now had to welcome and accommodate the huge refugee waves. Greeks, a very hospitable nation, were now bending over the pressure facing their businesses as tourism, the country’s most important industry, was starting to suffer as most of the islands were becoming increasingly unattractive because of the refugee camps.

In a country that loves museums, instead of a campaign Amnesty International and Oxfam UK, created one. A museum that much like the people whose stories it told, had no home. It deployed in more than 300 different locations in the city of Athens. Its exhibits were spread throughout the city in public squares, train stations, bus stops, public buildings, malls, theatres and cinemas, even inside the biggest and most iconic museums in Athens like the New Acropolis Museum, the Museum of Modern Art, the Museum of the city of Athens, the Stavros Niarchos Foundation. Simple objects told personal stories of acts of kindness from one human being to another. The Museum Without a Home got traction in global media and the exhibition was hosted in some of the biggest cities in the world from New York to Vancouver and from Belgrade to Glasgow, Cambridge and London picking up new exhibits of kindness along the way. It also picked up a lot of awards like 2 Grand Prix in the National Awards and a European PR Excellence Award.

Awards:

Lurzer’s Archive – Issue 3/2017 – Amnesty International & Oxfam Greece / Print

2 Ermis Awards 2016

1 European Excellence Award 2016

Publicity:

BBC.CO.UK | Refugees' 'simple things' in Museum Without A Home exhibition

Museum Without A Home - visits New York City

Museum Without a Home by Oxfam Scotland and Amnesty International

'Museum Without A Home' Gains Temporary Shelter In Boston

Oxfam Canada Brings a Museum Without a Home To The Rooms

The kindness of strangers: exhibition showcases items people have donated to refugees

Luerzers Archive

Credits:

ECD: Yannis Sideris

Deputy ECD: Lazaros Nikiforidis

Creative Director: Panos Petropouleas

Senior Copywriter: George Bousdoukos

Copywriter: Iakovos Anyfantakis

Senior Art Director: Dimitra Karagianni

Art Director: Panos Pagonis

Art Director: Spyros Sourlantzis

Art Director: Kostis Papanestis

Photographer: Kostis Sohoritis

Print Ad

Client
IASO

Product
Pediatric Clinic

Brief
Exude superiority as Greece’s no1 pediatric clinic as far as both staff and facility go.

Key Message
Medical care, made for children.

Published:

Lurzers Archive 2/2019

https://www.mmm-online.com/slideshow/features/6-campaigns-from-hospitals-fighting-for-our-attention/

Awards:

Ermis Awards - Print Ad - Silver

EBGE - Print Ad - Finalist

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

ACD: Katerina Dimitrakopoulou

Senior Art Director: Panos Pagonis

Art Director: Vassiliki Christopoulou

Illustrator: Faze

Print Ad

Client:
COSMOTE

Caption:

One museum. The whole history of telecommunications.

Description:

From smoke signals, to the telephone. From messenger pigeons, to smartphones. If something deserves a museum, it’s communication and all of the stages it has been through to get to the incredibly advanced and remarkable present. 

Through a detailed and artistic approach, we bring out all these stages and give the viewer a little taste of what they are going to see when visiting OTE Group’s Telecommunications Museum.

Publicity:

https://www.luerzersarchive.com/en/magazine/print-detail/cosmote-71575.html

https://adaddictive.com/cosmote-ote-telecommunications-museum-history/

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

Senior Copywriter: Daphne Martinou

Senior Art Director: Panos Pagonis

Art Director: Vassiliki Christopoulou

Illustrator: Philippos Theodorides

Client:

Adidas

OPPORTUNITY

Influencers are everywhere. And it seems you can’t market any new destination without them. So when Adidas want to promote their new metaverse destination OZWORLD (a virtual world which sought to bridge the gap between sport, fashion and innovation), we borrowed a page from a more traditional industry - travel - and hired some travel influencers. But how do you get them to go to somewhere not in the real world?

IDEA.

We bridged the meta-world with the real world by “kidnapping” 4 real world influencers via a mysterious portal appearing in the middle of their live streams. Our influencers disappeared for days, only to reemerge from the world’s coolest new destination — doing what they do best — influencing. Dressed in their stylish new avatars, they explored Ozworld, modeled the latest Adidas fashions and continued to stream live content from their new home in the metaverse.

Credits:

CCO: Fadi Yaish

ECD: Jamie Kennaway

ECTD: Diogo Borges

Associate Creative Director: Panos Pagonis

Motion Designer: Kaue Akimoto

360 Campaign

Client:
Mondelez / Lacta

Brief:

Each year Lacta is the most anticipated brand to come out with a Valentine’s Day campaign. Following many years of releasing hugely successful full length movies, Lacta decided to follow a more meaningful route, while introducing two new flavors of Lacta chocolate to the audience, Lacta White & Lacta Extra Cocoa.

The Idea:

Different types of chocolate convey different feelings to each person that enjoys them. The same stands for love. As there is not one, predetermined way to love your significant other, nor one that can indicate who that significant other must be.

Keeping all that in mind, Lacta, the brand of love, takes it upon themselves to openly talk about all the different flavors of love, for the first time ever in Greece, creating a campaign with a strong message about diversity, unity and the power of love.

Our medium:

28 real couples. Each with an extraordinary story. Each with a characteristic that makes them different than “normal”. Each extremely in love and happier than ever.

The Outcome:

As expected, the campaign sparked a great deal of controversy to the more conservative audiences. What was not expected however, was the overwhelming support from the greater deal of the audience, that stood for the campaign’s message and helped it spread like wildfire. Memes were created, articles were written and overall, the campaign made a remarkable impression in just a matter of hours.

Awards:

EFFIE AWARDS HELLAS - Grand Effie

EFFIE AWARDS HELLAS - Gold Effie

EFFIE AWARDS HELLAS - Gold Effie

EFFIE AWARDS HELLAS - Silver Effie

ERMIS AWARDS - Campaign of the Year

ERMIS AWARDS - Grand Ermis Digital

ERMIS AWARDS - Creative Bravery Award

ERMIS AWARDS - OOH - Gold

ERMIS AWARDS - Digital Campaign - Gold

ERMIS AWARDS - SoMe - Hate Billboard - Gold

ERMIS AWARDS - SoMe - Gold

ERMIS AWARDS - SoMe - Hate Billboard - Gold

ERMIS AWARDS - BEC - Silver

ERMIS AWARDS - SoMe - Hate Billboard - Silver

ERMIS AWARDS - SoMe - Silver

ERMIS AWARDS - PR - Silver

ERMIS AWARDS - Campaign - Bronze

ERMIS AWARDS - BEC - Hate Billboard - Bronze

YouTube Works Greece - Grand Prix

YouTube Ads Leaderboard 2019 - 3d Place

Publicity:

Ogilvy's Global Site

Η ΚΑΘΗΜΕΡΙΝΗ: Διαφήμιση εναντίον ταμπού

Lacta #ActForLove: Η viral καμπάνια που άλλαξε τα δεδομένα στην ελληνική διαφήμιση

Protothema: Η καμπάνια που προκαλεί παροξυσμό

Huffington Post

Lifo

I efimerida

Athens Voice

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

Senior Copywriter: Daphne Martinou

Senior Art Director: Panos Pagonis

Senior Art Director: Gert Tzafa

Art Director: Vassiliki Christopoulou

Photographer: Cloe Kritharas Deviene

Director: Foivos Kontogiannis

360 Campaign

Some developments shift our whole worlds. Even though that might sound scary, most of the time they actually work in our favor. COSMOTE 5G, the largest and most exciting network development, is one of these changes. And it is already here, to help us redesign the world, for the better.

In this integrated campaign, a futuristic TVC used storytelling to show how the world could be with 5G, and then a documentary series came to explain what 5G is and its potential to change the world.

Client:

COSMOTE

Credits:

Chief Creative Officer - Panos Sambrakos

Group Creative Director Aggeliki Kornelatou

Creative Director - Katerina Androuli

Senior Copywriter - Daphne Martinou

Senior Art Director - Panos Pagonis

Junior Art Director - Vassiliki Christopoulou

Director - SALSA

Publicity:

shots - Best of April

Shots: Sibbling quibblings

Culture pub

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

Senior Copywriter: Daphne Martinou

Senior Art Director: Panos Pagonis

Art Director: Vassiliki Christopoulou

Director: Salsa

Print Ad

Ogilvy Greece

Product:

Recycling Program

Key Message:

Recycling Waste, not ideas.

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

Senior Copywriter: Daphne Martinou

Senior Art Director: Panos Pagonis

Art Director: Vassiliki Christopoulou

Branded Content

Client:

Mondelez International

Product:

Lacta Chocolate

Overview:

Lacta has always been a symbol of love in Greece. But in 2022 Lacta wondered, is love only romance? What is this thing, called love?

With the cover of the classic Greek love song “What is this thing called love” at its core, Lacta released its first campaign that focused on the universal feeling of love and not just romance.

Via a 3x10-minute episode web series titled “Short Stories of Great Love”, Lacta explored love even further telling stories of maternal love, of true friendship, and of an unconventional romance.

The episodes were initially released on Lacta’s own website, where viewers could share an episode with those they love, by hiding a personalized note for them to discover, during the end credits.

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

Senior Copywriter: Daphne Martinou

Senior Art Director: Panos Pagonis

Senior Art Director: Gert Tzafa

Art Director: Vassiliki Christopoulou

Director: Vardis Marinakis

360 Campaign

Client:
Cosmote

Product:
Don’t Text & Drive

Insight: 

As the use of mobile devices is spreading more and more and becoming part of our daily routine, so are the problems associated with using them irresponsibly. Mobile devices are a big distraction on the road leading to an increased number of accidents, some of which fatal. Cosmote, the leading telecommunications provider in Greece wanted to stress the problem, alert consumers and help change their behaviour. The main objective of the campaign was to prevent accidents right before Easter break, when millions of Greeks travel to their hometowns or Easter celebrations. But how could we touch people in an original and unexpected way?

Idea: 

We created The Ringtone Ambulance: An ambulance that instead of ordinary sirens, featured a siren generating ringtone and text message sounds with a simple message ‘Eyes on the road, not on your phone’. The idea was to give an impressive ambient/experiential solution to attract attention to a big problem. Instead of using an existing medium, we created our own. We transformed a vehicle into a medium. One that everyone associates with danger: the ambulance. And we let it communicate our message right where and when it happens, on the road. 

Results:

5.024.248 users reached

1.093.371 posts engagements

1.082.670 video views

Awards:

Ermis Awards - Gold

Ermis Awards - Silver

Ermis Awards - Bronze

2x Social Media Awards -Silver

Credits:

ECD: Yannis Sideris

Deputy ECD: Lazaros Nikiforidis

Creative Director: Panos Petropouleas

Senior Copywriter: George Bousdoukos

Copywriter: Iakovos Anyfantakis

Senior Art Director: Dimitra Karagianni

Art Director: Panos Pagonis

Art Director: Kostis Papanestis

Director: Argyris Papadimitropoulos

SEE THE LOVE

OOH

Client:

mondelez international

Product:

Lacta Chocolate

The Idea:

This Valentine's Day, Lacta, a chocolate brand that has become a symbol of love in Greece, decided to encourage Greeks to overcome stereotypes and see the love.

In a country not yet very open-minded when it comes to diversity, an art installation was placed in Syntagma Square, opposite the Greek parliament. Its purpose was to make everyone see that there is not only rage and anger around us for everything that is different, but also love and affection.

In order to convey our idea, we collaborated with Insane51, a world-renowned artist, who created 3 works with double images. That way, the public could choose, by looking through 3D glasses, which one of the two they wanted to see. If they looked through the blue filter, they could only see rejection and fear, whereas, if they looked through the red filter, they could see love. Thus, Lacta’s message of love was transmitted, showing Greeks, through an experiential way, that stereotypes exist, only if one chooses to see them.

Awards:

ERMIS AWARDS • Grand Ermis OOH

ERMIS AWARDS • 3 Gold Awards

ERMIS AWARDS • 2 Bronze Awards

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

ACD: Katerina Dimitrakopoulou

Senior Art Director: Panos Pagonis

Art Director: Vassiliki Christopoulou

Illustrator: Insane 51

Print Ad Campaign

Client:
Panhellenic Lifeguard School

Caption:

In 2017, 365 people dove for the very last time.

And more people risk their lives daily because of unattended swimming. Train as a lifeguard now and help save lives.

Description:

When it comes to swimming fatalities the statistics for Greece are harsh. The country ranks first in Europe in number of drownings and second in the world. This is mostly because of lack of lifeguards in beaches and swimming pools. This ad was created to help The Panhellenic Lifeguard School stress the fact and invite more people to apply for lifeguard training.

Publicity:

https://www.adsoftheworld.com/media/print/panhellenic_lifeguard_school_the_last_dive

Credits:

ECD: Yannis Sideris

Art Director: Panos Pagonis

Copywriter: Yota Mazioti

360 Campaign

Client:

Box.

Product:

Delivery App

The Idea:

BOX is a new delivery app, making its way in the competitive market of delivery apps in Greece. Our goal was to stand out. And we did, by creating an eye-catching logo that keeps transforming like the features of the app itself and a bold brand identity, alongside a fun and youthful 360 campaign, starring our favorite delivery goods themselves!

Awards:

EBGE-2020 - Corporate Identity - Finalist

THE HAWK

360 Campaign

Client:

COSMOTE

Product:

Unlimited Data

The Idea:

To promote COSMOTE's new rate plans that provide unlimited data, thus unlimited freedom, we created an ad that tells the story of an unusual protagonist. The story of a hawk that finds its way back to freedom, with the help of a man with unlimited mobile internet.

Publicity:

ERMIS AWARDS • 1 Silver Award

Publicity:

https://www.advertising.gr/pages/mediaDetails.aspx?iid=110052&lang=el&path=-342151077

Credits:

CCO: Panos Sambrakos

Group Creative Director: Aggeliki Kornelatou

Creative Director: Katerina Androuli

ACD: Katerina Dimitrakopoulou

Senior Art Director: Panos Pagonis

Art Director: Vassiliki Christopoulou

Director: Grigoris Rentis

360 Campaign

Client:
Cosmote

Product:
Corporate

Results:

19.588,682 - Impressions

3.943.608 - Unique Users

Awards:

Ermis Awards

Print Ad

Client:
Iaso Hospital

Caption:

We deliver 10.000 babies a year.

Happy Mother’s Day from the leading Maternity Hospital in Greece. 

360 Campaign

Client:
Piraeus Bank

Product:
Miles & More World Mastercard

Brief:
Inform the audience about a new competition. By getting a new Miles & More World Mastercard by Piraeus Bank you could be one of the 100 lucky ones that will win 25.000 miles. This number of miles is enough for a person to fly for free almost anywhere in Europe.

Idea:
In Europe every country is different, has its own ways and its own lifestyle.

This is often imprinted in a country’s language, through words that only exist in one language and cannot be translated in others.

These words become our vehicle and our way of showing why travelling is truly the source of once in a lifetime experiences.

Key Messages:
It might not be easy to describe, but with 25.000 free miles, it is easy to experience.

With 25.000 you won’t only learn what it means. You can experience it.

Awards:

ERMIS AWARDS - Movies - Aspaldiko - Silver